Product Marketing Manager

PRODUCT  MARKETING MANAGER

SUMMARY:

For over a decade, PEX has been on a steady march to build and evolve solutions that help small and medium-sized organizations manage payments-related activities more efficiently, nimbly, and competitively. PEX has evolved into a robust, secure SaaS solution with a deep suite of workforce spend management capabilities, advanced card controls, real-time visibility into card usage, and improved reconciliation processes. More importantly, we are providing a better, more effective solution for thousands of organizations and hundreds of thousands of people in the workforce. We work each day to find new ways we can help our community of customers operate more efficiently.

WHO YOU ARE:
The Product Marketing Manager will play a pivotal role in positioning PEX’s products, developing go-to-market strategies, and driving customer engagement. The ideal candidate has a deep understanding of the FinTech industry,  product positioning, and the ability to turn complex financial technology into compelling, user-centric narratives. This role will report to the Director of Marketing, and oversee a Marketing Associate. 

This role requires a strategic thinker who can translate product features into marketable benefits, conduct competitor analysis, work closely with cross-functional teams, and lead company-wide initiatives to ensure successful product launches.

ESSENTIAL RESPONSIBILITIES: 

• Own the core company website, including optimizations and copywriting. 
• Develop and execute comprehensive go-to-market strategies for new product launches and features. Collaborate with product, sales, and marketing teams to ensure alignment.
• Craft compelling and differentiated product positioning, messaging, and value propositions for target audiences. Create a single source of truth to ensure consistency in messaging across all marketing channels and platforms.
• Work closely with PEX’s bank partners and sponsors to ensure compliance standards. 
• Conduct market research, competitor analysis, and customer segmentation to inform product positioning and marketing strategies. Use insights to develop tailored marketing campaigns.
• Collaborate with other team members to create high-quality product-related content, including videos, product presentations, and website copy. Work with designers and content creators to deliver engaging materials.
• Equip sales teams with the tools, resources, and training they need to sell the product effectively. Create sales enablement materials, such as product demos, presentations, FAQs, and competitive battlecards.
• Collaborate with the marketing, product, and, customer success team to ensure successful product lifecycle marketing, from ideation to launch and beyond. Provide feedback based on customer and market needs.
• Manage product-led growth and adoption; plan and execute integrated marketing campaigns to drive product awareness, lead generation, and customer acquisition. Partner with demand generation,  to ensure a cohesive approach.
• Measure and analyze the success of product marketing and product adoption initiatives. Provide insights and recommendations based on data to optimize future campaigns and strategies.
• Work closely with cross-functional teams, including product, marketing, sales, and customer success, to ensure smooth execution of marketing initiatives and feedback loops.
• Stay current with FinTech/ payment trends, regulations, and competitor activities. Position the company as a thought leader in the space through content, partner relationships, and more. 

REQUIRED SKILLS & QUALIFICATIONS: 

• Bachelor's degree in Marketing, Business, Communications, or a related field. 
• 5+  years experience in product marketing within FinTech, or payments. 
• Proficiency with the following tools: Hubspot, Salesforce, WordPress, Google Analytics 
•  Ability to translate product features into marketable benefits, and create strategies that differentiate products in the marketplace.
• Exceptional written and verbal communication skills. Ability to create compelling and clear messaging for diverse audiences.
• Strong ability to analyze market data, campaign performance, and customer feedback to inform product marketing strategies.
• Proven ability to work cross-functionally with product managers, engineers, sales, and customer success teams.
•  Passion for understanding customer needs and using insights to create impactful marketing strategies.
• Deep understanding of the financial technology landscape, emerging trends, and competitive products.